Café Cookie Program
A Wholesale Program for Cafés & Coffee Shops
The cookie that includes
everyone at the table.
A gluten-free, vegan, allergen-free cookie designed specifically for café environments. No prep. No kitchen risk. Just a product your customers will come back for.
The Challenge
One guest with restrictions. An entire group that walks out.
Most cafés genuinely want to be more inclusive — but face the same obstacles every time they try.
- Customers regularly ask for gluten-free or allergen-safe options
- Staff are unsure what is truly safe to recommend
- Kitchens aren't set up for special prep or ingredient separation
- Cross-contamination risk feels unmanageable without dedicated equipment
The person with the strictest dietary needs chooses where the group eats.
The Café Cookie Program InsightHow It Works
Simple by design.
The Café Cookie Program was built around one principle: it has to work in the real world, with real café staff, in real kitchens.
Store Frozen
Cookies arrive ready for your freezer. Small footprint. Clean, retail-ready packaging that requires no decanting or additional handling.
Thaw & Sell
Staff remove cookies from the freezer and allow them to thaw in their sealed packaging. No baking, no prep, no specialist knowledge required.
Serve Confidently
Free from the top 10 Canadian allergens, gluten-free, and vegan — staff can recommend with confidence to any customer who asks.
Why It Works
Built for cafés,
not against them.
It Tastes Like a Real Cookie
Most customers would never guess it's gluten-free or vegan. The bar for allergen-free products is often low — this one clears it easily.
Designed for Strong Margins
A premium product at a premium price point, without the labour cost or complexity that usually comes with specialty items.
No Added Risk
Because cookies are sealed in their packaging from production to point of sale, there is no open handling and no added cross-contamination exposure.
Minimal Footprint
A small dedicated freezer space is all you need. No new equipment, no workflow changes, no additional training beyond a simple reference guide.
Staff Can Say Yes
One of the most valuable things you can give your team is the ability to confidently accommodate customers who have previously been turned away.
Built for Repeat Sales
Customers with dietary restrictions are loyal to the places that serve them well. A reliable, enjoyable option becomes a reason to return.
About Marci's Bakery
Decades of experience.
Not a trend.
Marci Prebianca has been developing gluten-free and allergen-free recipes since the 1990s — long before the category had a name. After working as Head Baker at Goodness Me, she founded Marci's Bakery to do one thing well: create baked goods that people with dietary restrictions can actually enjoy.
Every recipe is developed and refined in-house. Nothing is white-labelled. Nothing is mass-produced. The cookies in this program are the same cookies Marci has spent years perfecting — now thoughtfully packaged for café environments.
Years developing allergen-free and gluten-free recipes
Recipes developed and owned in-house — never white-labelled
What's Included
More than product.
A complete program.
Cafés in the program receive ongoing support designed to help the product sell — not just land on a shelf.
The Cookies
Classic, crowd-pleasing flavours. Handmade. Clean ingredients. Frozen for easy storage and a long shelf life in your café environment.
In-Café Signage
Counter and table signage that communicates the product clearly to customers — and helps staff field questions without hesitation.
Staff Reference Tools
Simple, practical guides so your team knows what to say when customers ask about allergens, ingredients, or preparation.
Sampling Support
Free mini cookies to use for customer tastings. The best way to build repeat sales is to let the product speak for itself.
Seasonal Flavours
Select partners may access rotating seasonal offerings and limited-run flavours to keep the offering fresh and drive return visits.
Signature Cookie Option
By invitation, established program partners may collaborate with Marci to develop an exclusive signature cookie unique to their café.
The Opportunity
A large, loyal, and underserved customer base.
Millions of Canadians live with food allergies or intolerances. Millions more have adopted plant-based diets. These customers don't eat out less — they eat out strategically, returning repeatedly to the places that accommodate them.
Gluten-free and allergen-aware customers are particularly loyal. When a café earns their trust, it earns their regular business — and the regular business of everyone they bring through the door.
Canadians living with a food allergy
Of Canadians regularly seeking plant-based options
Consumers report that dietary needs influence where their group dines
Ready to see if it's
a good fit?
We work with a limited number of café partners at a time to ensure quality and support. Pricing, minimums, and availability are shared directly.
Send Us a MessageTell us a little about your café and we'll take it from there.